{"id":88000,"date":"2024-07-01T07:56:33","date_gmt":"2024-07-01T07:56:33","guid":{"rendered":"https:\/\/outliereditor.co.za\/?p=88000"},"modified":"2025-11-17T17:40:24","modified_gmt":"2025-11-17T17:40:24","slug":"social-media-usage-south-africa-2024","status":"publish","type":"post","link":"https:\/\/outliereditor.co.za\/index.php\/2024\/07\/01\/social-media-usage-south-africa-2024\/","title":{"rendered":"Facebook shines its crown as SA&#8217;s social media king"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Facebook leads in South Africa with 54% highly active users<\/li>\n\n\n\n<li>TikTok is popular among younger users, with 25.1% usage surpassing Instagram&#8217;s 19.7%<\/li>\n\n\n\n<li>WhatsApp dominates instant messaging with 68% usage<\/li>\n<\/ul>\n\n\n\n<p>Facebook remains the most widely used social media platform in South Africa with 54% highly active users, people who say they have accessed the platform in the past 7 days.<\/p>\n\n\n\n<p>Contrary to popular belief, it&#8217;s not just old people on Facebook. It is used by both young and old across the income spectrum, according to the <a href=\"https:\/\/ornico.co\/2024\/06\/28\/the-sa-social-media-landscape-report-2024\/\">Social Media Landscape Report 2024<\/a>. Also, more businesses (78%) are active on Facebook than any of the other social platforms.<\/p>\n\n\n\n<p>TikTok, unsurprisingly, has more younger users than Facebook. About one-third of the 15- to 24-year-old users are highly active. Overall, 25% of TikTok users are highly active, up from 21% in 2022. There\u2019s also been a significant increase in business users, with one-third of South Africa&#8217;s big brands now on TikTok, up from 1% in 2020.<\/p>\n\n\n\n<p>Like TikTok, Instagram has higher usage among younger people and has 19.7% highly active users overall.<\/p>\n\n\n\n<p>LinkedIn\u2019s highly active users have remained steady at 6.6%.<\/p>\n\n\n\n<p>Active users on X have decreased to 11% from 12.9%. The drop in use by businesses has been steep, from 90% in 2018 to 51% in 2024.<\/p>\n\n\n\n<p>WhatsApp is the biggest instant messaging platform with 68% usage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook remains the most widely used social media platform in South Africa with 54% highly active users, people who they have accessed the platform in the past 7 days.<\/p>\n<p>Contrary to popular belief, it&#8217;s not just old people on Facebook. It is used by both young and old across the income spectrum, according to the Social Media Landscape Report 2024. Also, more businesses (78%) are active on Facebook than any of the other social platforms.<\/p>\n<p><a href=\"https:\/\/theoutlier.co.za\/surprise-me\/2024-07-01\/88000\/social-media-usage-south-africa-2024\">FULL STORY<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1387],"tags":[812,340,342,811,344,809,349,350,352,810],"newsletter-post":[],"site":[],"class_list":["post-88000","post","type-post","status-publish","format-standard","hentry","category-surprise-me","category-the-outlier","tag-brands","tag-facebook","tag-linkedin","tag-ornico","tag-social-media","tag-social-media-landscape","tag-tiktok","tag-twitter","tag-whatsapp","tag-x"],"acf":{"big_number":"","big_number_caption":"","big_number_link":"","big_number_background":"","big_number_text_colour":"#000000","big_number_icon":false,"big_number_wide":"yes","featured_chart":{"ID":88001,"id":88001,"title":"Social_media_2024","filename":"New_social_media.png","filesize":74666,"url":"https:\/\/outliereditor.co.za\/wp-content\/uploads\/2024\/07\/New_social_media.png","link":"https:\/\/outliereditor.co.za\/index.php\/2024\/07\/01\/social-media-usage-south-africa-2024\/new_social_media\/","alt":"","author":"7","description":"","caption":"Facebook remains the most widely used social media platform in South Africa with 54% highly active users \u2013 people who have accessed the platform in the past 7 days.\r\nMore businesses (78%) are active on Facebook than any of the other platforms, according to the Social Media Landscape Report 2024.\r\nAbout one-third of TikTok's 15- to 24-year-old users are highly active. Overall, 25% of users are highly active, up from 21% in 2022. Business use of TikTok is also increasing, with one-third of SA's big brands now on it, up from 1% in 2020.\r\nInstagram has high usage among younger people and has 19.7% highly active users overall.\r\nLinkedIn\u2019s highly active users have remained steady at 6.6%.\r\nActive users on X have decreased to 11% from 12.9%. Use by businesses has fallen sharply from 90% in 2018 to 51% in 2024.\r\nWhatsApp is the biggest instant messaging platform with 68% usage.","name":"new_social_media","status":"inherit","uploaded_to":88000,"date":"2024-07-01 07:52:59","modified":"2025-09-03 15:00:16","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/outliereditor.co.za\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/outliereditor.co.za\/wp-content\/uploads\/2024\/07\/New_social_media-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/outliereditor.co.za\/wp-content\/uploads\/2024\/07\/New_social_media-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/outliereditor.co.za\/wp-content\/uploads\/2024\/07\/New_social_media-768x768.png","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/outliereditor.co.za\/wp-content\/uploads\/2024\/07\/New_social_media-1024x1024.png","large-width":1024,"large-height":1024,"1536x1536":"https:\/\/outliereditor.co.za\/wp-content\/uploads\/2024\/07\/New_social_media-1536x1536.png","1536x1536-width":1536,"1536x1536-height":1536,"2048x2048":"https:\/\/outliereditor.co.za\/wp-content\/uploads\/2024\/07\/New_social_media.png","2048x2048-width":1200,"2048x2048-height":1200}},"flourish_chart_id":"","flourish_sub_title":"","flourish_chart_width":"medium","is_newsletter_post":"No","post_style":"ch","show_on_front":"Yes","link_through":"Yes","chart_url":"","background_colour":"#0089AA","text_colour":"#FFFFFF"},"_links":{"self":[{"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/posts\/88000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=88000"}],"version-history":[{"count":6,"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/posts\/88000\/revisions"}],"predecessor-version":[{"id":88009,"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/posts\/88000\/revisions\/88009"}],"wp:attachment":[{"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=88000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/categories?post=88000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/tags?post=88000"},{"taxonomy":"newsletter-post","embeddable":true,"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/newsletter-post?post=88000"},{"taxonomy":"site","embeddable":true,"href":"https:\/\/outliereditor.co.za\/index.php\/wp-json\/wp\/v2\/site?post=88000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}